Hometown Beginnings
“Hey there, I'm Alison. I grew up in a small town in the U.S., a place that's quiet and charming in its own special way. Dance has been a part of my life for as long as I can remember. It was the way I expressed myself, the way I made sense of the world around me.
Then, in my teens, when I was hitting what felt like the peak of my dance journey, tragedy struck. A serious injury forced me to hang up my dance shoes and step away from the stage. Those days were filled with a whirlwind of emotions and reflection.
But I soon realized that my connection to dance was about more than just performing. I decided to channel my love for dance into something new—creating dancewear. By designing, I found a way to bring the beauty, strength, and fluidity of dance to others who share my passion for this art form.”
Icon of You
Alison founded ICONOY—a dance apparel brand that embodies love, design, and a sense of responsibility. ICONOY, an abbreviation for "Icon of You," represents the idea that everyone can be an idol in their own life.
Alison infused her understanding of dance and passion for life into every piece of handcrafted clothing, with every stitch reflecting an ultimate attention to quality and the needs of dancers. Her designs aim to ensure that each dancer can comfortably and confidently express themselves on stage.
Dance Dram Fund
More importantly, ICONOY has taken on a social mission. Alison established the "Dance Dream Fund," committing a portion of the revenue to support dancers with dreams but limited resources. This fund not only provides financial assistance but also offers professional training and performance opportunities, helping them to achieve their dreams. Alison firmly believes that through ICONOY, she can help people overcome obstacles and make the beauty of dance accessible to all.
ICONOY has become a refreshing force in the dance world, representing not just fashion and quality, but also a source of motivation and support for dancing dreams. Alison and ICONOY's story inspires every dancer to keep moving forward on the path of dance, regardless of their starting point, and to become the idol of their own life. ICONOY is more than just a brand; it is the legacy of Alison's undying love for dance, a commitment, and a testament to everyone who loves to dance.
Our Vission
Our vision at ICONOY is to equip every dancer with apparel that speaks to their soul, enabling them to boldly pursue their dreams and showcase their passion with every performance.